Chrysler’s “Automakers and the Arsenal of Democracy” Documentary Released

Military MedalsIn order to celebrate the history of the brand, Chrysler recently produced a short documentary about the corporation’s participation in the Allied war effort. Nearly 75 years ago, President Franklin Delano Roosevelt made his famous “Arsenal of Democracy” radio broadcast.

According to Chrysler, the Automakers and the Arsenal of Democracy documentary is narrated by Fiat-Chrysler historian Brandt Rosenbusch, and lasts roughly six minutes. During the Second World War, Chrysler produced trucks, tanks, aircraft parts, guns, ammo, rockets, and even bombs–all of which were vital for military operations.

“FCA US LLC is proud to support the men and women of the US Armed Forces, both at home and abroad,” reads the Chrysler webpage. “The FCA US has numerous military-related programs emphasizing community growth, support and gratitude throughout the US and the world.”

Chrysler continues to support the military today, though in a different way. Military-related programs include annual donations to Marine Toys for Tots Foundation, support toward the construction and maintenance of the WWII Memorial in DC, financial support of the USO, and donations of Jeeps to selected Operation package recipients.

Car Buying Habits of Millennials Revealed recently did some research on the car buying habits of Millennials and as it turns out, they may not be quite the consumers you might imagine them to be. In fact, we all may have a little to learn from them.

Yes, Millennials are very open-minded to new automotive technology. When surveyed, almost 75% said that they would consider an electric vehicle or a hybrid. Well over half said they would consider buying an autonomous vehicle if one ever hit the market.

Eighty percent of those surveyed said that integrating their smartphones with their vehicles was important and 62% said that they would pay more for a vehicle equipped with Wi-Fi.

On the other hand, in what may be a surprising fact, Millennials placed qualities like price, fuel economy, and performance far ahead of technology. And as it turns out, they like used cars too. Last year, almost 80% of vehicles purchased by Millennials were used.

Perhaps Millenials are more frugal than we realized.

Best Off-Road Trails in the US

You’ve got your Jeep. Now you want to take it to the limit. Here are some of the best off-road trails in the US (and if you don’t have your Jeep yet, here’s all the fun you are missing)!

2015 Jeep Wrangler Rubicon

2015 Jeep Wrangler Rubicon

# 1 – Rubicon Trail – California

This trail is located west of Lake Tahoe and east of Sacramento. It features some extremely difficult terrain; those familiar with its challenges warn newbies that body panel damage is pretty much inevitable. In fact, only the toughest of vehicles should attempt it. Like the Jeep Rubicon, for instance, which took its name from this iconic trail.

# 2 – Alpine Loop Trail – Colorado

You can catch this trail outside of Lake City, Colorado. The path may only be 63 miles long but according to Road and Track, you’ll see amazing things along the way. You will cross not one but two 12,000-foot passes and seven different ghost towns. There are lots to explore on this trail so give yourself plenty of exploration time.

#3 – Mojave Road – Arizona

This trail starts in Bullhead City, Arizona and runs 140 miles to Newberry Springs, California. Arguably one of the most beautiful trails, the Mojave Road will afford you breathtaking views of the Colorado River, Soda Lake, and Joshua Tree Forest.

Ram Truck Supports Farmers and Hunters Feeding the Hungry

2015 Ram Truck

Ram Trucks Teamed up with FHFH

Ram Trucks launched a new marketing campaign across all major forms of media—television, digital, print, and social—to raise awareness on the need to end hunger.

The campaign targets outdoor enthusiasts and brings attention to Farmers and Hunters Feeding the Hungry (FHFH), an organization that encourages hunters to donate part of their hunt to those less fortunate.

The initiative is meant to remind people that 49 million Americans are struggling to put food on the table and that all of us can help. By donating a portion of their harvest, hunters can reach more than 115 communities across 30 states through FHFH.

“Some of Ram’s most passionate fans are huge hunting enthusiasts,” said Bob Hegbloom, Head of Ram Brand. “Truck owners and outdoor enthusiasts are always willing to lend a helping hand, which is why Ram is heightening awareness of one of the ways they can give back to their local communities this time of year.”

Most of the ads are viewable on the automaker’s YouTube channel. If you’re an outdoor enthusiast but simply need the wheels to get around those hard-to-get places, stop by Gossett Chrysler Jeep Dodge Fiat and check out the new 2016 Ram 1500!

Jeep Renegade Named 2016 Car of the Year

2015 Jeep Renegade

Jeep Renegade – Available at Gossett CJDR

The small SUV segment is one of the fastest-rising in the nation—and around the world. The smallest of them is the new Jeep Renegade, which was introduced last year at the Geneva Motor Show.

It’s the first Jeep ever to be built exclusively outside the United States—we won’t complain, because we already have so many great Jeeps here, and the rest of the world deserves a taste of what we have, after all.

So far, it seems they’re enjoying that taste. Earlier this month at a ceremony in Sao Paulo, Brazil, 20 local journalists from Autoesporte Magazine named the Renegade its 2016 Car of the Year. In addition, the Renegade has been leading SUV sales, ranked among the top 10 best-selling vehicles in the country, and was named the safest Brazilian-made vehicle there.

Of course, the Jeep Renegade is just as impressive in the United States, even in the face of tough competition. Don’t miss it at Gossett Chrysler Jeep Dodge Fiat!

Choosing a Car Color: What Does It Say About You?

The color of your car is one of the most important features for some car shoppers. While Fiat-Chrysler models come with a massive selection when it comes to paint, we’ve put together a post about what your car color says about you.

According to Business Tuts, color psychology is a serious area in marketing and other creative professions. By carefully playing with hues, you can instill certain attitudes around you, as well as within yourself. Below are some basic colors and what they may mean:

  • 2015 Dodge Challenger

    2015 Dodge Challenger

    Red – aggressive color that evokes strength and power. It’s designed to draw attention.

  • Pink – tranquil and warm color, made to calm aggression.
  • Yellow – happiness, laughter, and optimism. A truly cheery color.
  • Orange –evokes boldness and ambition for those who like to stand out and party
  • Purple – regal or luxurious, especially in the darker shades.
  • Blue – calming, restful, and even intelligent. Often instills trust.
  • Green – money or nature, depending on the hue. Usually calming in darker shades.
  • Black – power, authority, and sophistication. Most luxury models come in black.
  • Gray – neutral, but also refined.

While choosing a car color might say something about you, you should also keep in mind that these colors don’t apply to everyone. Sometimes, people just like a certain color. Stop by Gossett Chrysler Jeep Dodge Fiat to see our selection of colors (and cars).

New Ram Postal Service Vans Work in Rain or Shine

Partnering with the US Postal Service, Ram will be supplying over 9,000 new models to be outfitted for mail and package delivery. The 2016 Ram ProMaster Vans will be specially outfitted so they work well with the US mail service, helping get you your mail, rain or shine.

According to Chrysler, the Ram Postal Service Vans will specifically be the ProMaster 2500 models. With an award-winning 3.6-liter Pentastar engine, these models have great power output and even better fuel economy. Paired with a high-strength six-speed transmission, this model is great for hauling heavy loads.

“The Ram ProMaster is suited to meet the challenging demands of a USPS delivery vehicle,” said Bob Hegbloom, President and CEO, Ram Truck Brand (FCA US). “Reliability, durability, ease of use, lower acquisition and operating costs are hallmarks of the Ram ProMaster.”

This model also features a unibody system under the cab, enabling a segment-first front-wheel drive system. Increasing handling, this model is great in harsh climates, especially rain and snow. We can’t wait to see the mail dropped off in one of these Ram 2500 models.

Intel Smart Clip Reminds You Not to Leave the Baby in the Car

baby in a car seatDespite the best intentions of parents, 38 children die on average every year because their caretakers forgot them in the car. It’s a sad statistic for a completely preventable situation, which is why Intel has come up with a solution that, if used properly, would eliminate these tragic deaths all together.

The Intel Smart Clip is a device that simply replaces the current chest clip in your child’s car seat, and measures the conditions in the car. The device functions via an app on your smartphone, displaying a green checkmark when the harness is unbuckled, and a red “X” when it’s not. When conditions are dangerous in the car and your child’s car seat harness is fastened, or when your phone leaves the range of the seat clip, the clip sends a notification to your phone. When you leave the car, and the buckle remains fastened, an alarm will sound on your phone.

“The alert will continue to go off, even if we acknowledge it, it will continue to go off every 20 seconds until we’re actually back in range of the car seat clip and we’ve actually unclipped it,” said Marcie Miller, a business development professional with Intel who demonstrated the product to USA Today.

In the hustle and bustle of everyday life, it’s not completely unrealistic that people can forget their children in the backseat, making a device like this potentially life-saving.

“One of the really interesting things that I found when I was starting to do research was that all the case studies or stories about accidentally leaving children in cars are not limited to any socioeconomic or education level,” Miller said. “It can happen to anyone, doctors, lawyers, professors, stay at home parents, retirees, grandparents – really anyone.”

While the clip is currently just a prototype, we at Gossett Chrysler Jeep Dodge Fiat hope to see a production version available soon.

FCA Music Video Collaborations Push Total YouTube Views Over 2.5 Billion

FCA vehicles have found their way into a long list of music videos, thanks to their iconic reputation across the world. A number of top record-producing labels regularly collaborate with FCA to incorporate the automaker’s presence in YouTube music videos. FCA has announced that the number of YouTube views from FCA music video collaborations has surpassed 2.5 billion – an impressive feat for any product.

2015 Dodge Charger

2015 Dodge Charger

FCA has the massive success of the official music video “See You Again”  by Wiz Khalifa featuring Charlie Puth (part of the Furious 7: Original Motion Picture Soundtrack) to thank. The music video, which is a tribute to the late Paul Walker and features the Dodge Charger and Dodge Challenger, has amassed more than 861 million views since its debut in April. This makes “See You Again” the most-viewed music video globally for 2015.

“Music is one of the strongest ways we have to authentically align a brand with the relevance of a moment and open up a dialogue with Millennials. Our strengths rest not just in the relationships we’ve forged with the labels, studios and artists, but also in our agility, which enables us to quickly satisfy production timelines, and the diversity of our FCA portfolio, which allows us to place our vehicle line-up in a manner that is credible to the viewer and true to each brand. Reaching more than 2 billion views is a significant feat – it’s like the viewing equivalent of 20 Super Bowls,” commented Francois, Chief Marketing Officer, FCA – Global.

See a complete listing of FCA music video collaborations in the automaker’s news release.

Stop by Gossett Chrysler Jeep Dodge Fiat to see our entire lineup of spotlight-worthy vehicles!

Dodge and Fiat Win Big in J.D. Power’s APEAL Study

Here at Gossett Chrysler Jeep Dodge Fiat, we understand just how high the quality of our vehicles is—so do our customers who keep coming back for more. However, we’re not alone in this sentiment. J.D. Power has joined our praise for Dodge and Fiat vehicles as well.

According to a press release from Fiat Chrysler Automobiles, the Dodge Challenger, Dodge Charger, and Fiat 500 all came in first in their segments during J.D. Power’s 2015 US Automotive Performance, Execution, and Layout Study.

2015 Fiat 500

Current Fiat 500 Available at Gossett CJDR Fiat

The study, better known as the APEAL study, entered its 20th year in 2015. It measures how satisfied customers are with a new vehicle.

The Dodge Challenger ranked first in the midsize sporty car category of J.D. Power’s APEAL Study. With its powerful performance, there’s enough punch in this car to satisfy any thrill-seeker. Meanwhile, the Challenger’s sibling, the Charger, won the large car category. In the realm of Fiats, the Fiat 500 ranked first in the city car category, thanks to its design and efficiency.

“We’re proud to receive three APEAL awards in back-to-back years as customers continue to recognize that we’re delivering exciting and appealing vehicles which meet their needs,” said Matt Liddane, Vice President of Quality at FCA-North America. “An owner’s positive experience with our vehicles, whether that’s with a Dodge Challenger or a Fiat 500, is a true testament to our steadfast commitment to the highest level of quality across our vehicle lineup.”