FCA vehicles have found their way into a long list of music videos, thanks to their iconic reputation across the world. A number of top record-producing labels regularly collaborate with FCA to incorporate the automaker’s presence in YouTube music videos. FCA has announced that the number of YouTube views from FCA music video collaborations has surpassed 2.5 billion – an impressive feat for any product.
FCA has the massive success of the official music video “See You Again” by Wiz Khalifa featuring Charlie Puth (part of the Furious 7: Original Motion Picture Soundtrack) to thank. The music video, which is a tribute to the late Paul Walker and features the Dodge Charger and Dodge Challenger, has amassed more than 861 million views since its debut in April. This makes “See You Again” the most-viewed music video globally for 2015.
“Music is one of the strongest ways we have to authentically align a brand with the relevance of a moment and open up a dialogue with Millennials. Our strengths rest not just in the relationships we’ve forged with the labels, studios and artists, but also in our agility, which enables us to quickly satisfy production timelines, and the diversity of our FCA portfolio, which allows us to place our vehicle line-up in a manner that is credible to the viewer and true to each brand. Reaching more than 2 billion views is a significant feat – it’s like the viewing equivalent of 20 Super Bowls,” commented Francois, Chief Marketing Officer, FCA – Global.
See a complete listing of FCA music video collaborations in the automaker’s news release.
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