Ram Trucks launched a new marketing campaign across all major forms of media—television, digital, print, and social—to raise awareness on the need to end hunger.
The campaign targets outdoor enthusiasts and brings attention to Farmers and Hunters Feeding the Hungry (FHFH), an organization that encourages hunters to donate part of their hunt to those less fortunate.
The initiative is meant to remind people that 49 million Americans are struggling to put food on the table and that all of us can help. By donating a portion of their harvest, hunters can reach more than 115 communities across 30 states through FHFH.
“Some of Ram’s most passionate fans are huge hunting enthusiasts,” said Bob Hegbloom, Head of Ram Brand. “Truck owners and outdoor enthusiasts are always willing to lend a helping hand, which is why Ram is heightening awareness of one of the ways they can give back to their local communities this time of year.”
Most of the ads are viewable on the automaker’s YouTube channel. If you’re an outdoor enthusiast but simply need the wheels to get around those hard-to-get places, stop by Gossett Chrysler Jeep Dodge Fiat and check out the new 2016 Ram 1500!